Effective Date: June 01, 2025
This Privacy Policy describes how Root and Fins (“we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit and use our website
1. Information We Collect
We collect various types of information from and about users of our Site, including:
- Personal Information You Provide Directly: This includes information you voluntarily provide when you interact with our Site, such as when you:
- Create an account
- Place an order
- Sign up for newsletters or marketing communications
- Contact us through forms or email
- Participate in surveys or promotions This information may include your name, email address, postal address, phone number, payment information (processed securely by third-party payment processors), and any other information you choose to provide.
- Information Collected Automatically: When you visit our Site, we may automatically collect certain information about your device and Browse activity. This may include:
- Your IP address
- Browser type and version
- Operating system
- Referring URLs
- Pages viewed and the time spent on those pages
- Date and time of your visit
- Clickstream data
- Device identifiers We use technologies like cookies, web beacons, and similar tracking technologies to collect this information. You can learn more about how we use cookies in the “Cookies and Tracking Technologies” section below.
- Information from Third Parties: We may receive information about you from third-party sources, such as social media platforms, marketing partners, and analytics providers, if you interact with them in connection with our services.
2. How We Use Your Information
We use the information we collect for various purposes, including:
- To Provide and Maintain Our Services:
- Processing and fulfilling your orders
- Creating and managing your account
- Communicating with you about your orders, inquiries, and our services
- Providing customer support
- Maintaining the security and integrity of our Site
- To Improve and Personalize Your Experience:
- Understanding how you use our Site to improve its design and functionality
- Personalizing content and product recommendations
- Developing new products, services, features, and functionality
- For Marketing and Advertising Purposes:
- Sending you promotional offers, newsletters, and other marketing communications about our products and services (you can opt-out at any time)
- Delivering targeted advertising based on your interests and online activity
- Measuring the effectiveness of our marketing campaigns
- For Legal and Security Reasons:
- Detecting, preventing, and addressing fraud, security breaches, and other harmful activities
- Complying with applicable laws, regulations, legal processes, or governmental requests
- Enforcing our terms and conditions and other agreements
3. How We Share Your Information
We may share your information with third parties in the following circumstances:
Business Transfers: In the event of a merger, acquisition, restructuring, bankruptcy, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity.
- Legal Requirements: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend our rights or property, prevent fraud, or protect the personal safety of users of the Site or the public.
- With Your Consent: We may share your information with third parties when we have your explicit consent to do so.
- Aggregated or Anonymized Data: We may share aggregated or anonymized data that does not directly identify you for research, marketing, analytics, or other purposes.
4. Cookies and Tracking Technologies
We use cookies and similar tracking technologies (like web beacons and pixels) to collect information about your Browse activity on our Site.
- Cookies are small text files placed on your device when you visit a website. They help us remember your preferences, understand how you interact with our Site, and provide a more personalized experience.
- Web beacons (also known as pixel tags or clear GIFs) are small graphic images embedded in web pages or emails. They help us track user activity, such as whether an email has been opened or a page has been viewed.
You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this Site may then be inaccessible or not function properly.
5. Data Security
We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, use, alteration, and disclosure. However, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
6. Your Choices and Rights
You have certain rights regarding your personal information:
- Access and Correction: You may have the right to access and update your personal information. You can often do this by logging into your account settings.
- Opt-Out of Marketing Communications: You can opt-out of receiving marketing emails from us by following the unsubscribe instructions provided in those emails.
- Cookie Preferences: You can manage your cookie preferences through your browser settings.
- Do Not Track: Some web browsers may transmit “do not track” signals to websites. We do not currently respond to “do not track” signals.
Please note that we may still send you non-promotional communications, such as those about your account or orders.
7. Children’s Privacy
Our Site is not intended for children under the age of [13 or 16, depending on applicable regulations]. We do not knowingly collect personal information from children without parental consent. If you believe we have collected personal information from a child without parental consent, please contact us, and we will take steps to remove that information and terminate the child’s account.
8. Links to Third-Party Websites
Our Site may contain links to third-party websites or services that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policies of any third-party sites you visit.
9. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page . We encourage you to review this Privacy Policy periodically for any changes. Your continued use of the Site after any modifications to the Privacy Policy will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.